《西藏研究》汉文版

青藏铁路的开通,促使在西藏的国内游客和国际游客的旅游者人数、旅游收入两个指标值均获得迅速的增长,为西藏旅游业未来发展带来契机。2008年拉萨"3.14"事件,造成旅游者人数和旅游收入两个指标值双双下滑,对西藏旅游业造成负面且严重的影响;随着事件的落幕,2009年西藏旅游市场已经复苏,旅游业的发展前景是可以预期的。文章用波士顿矩阵法分析2005～2007年间西藏入境旅游客源市场竞争态的动态变化,藉此研究青藏铁路开通后,西藏入境旅游客源市场空间变动情况,为西藏旅游业未来开发国际市场和规划国际营销战略提供参考依据,以提高地区旅游经济竞争力。

After operating the Qinghai-Tibet Railway,both the number of visitors and tourism receipts of domestic visitors and inbound visitors arrivals continued a robust growth,and this situation caused a chance for the development of tourism industry in Tibet. In 2008, the "3.14" incident in Lhasa redound negatively for Tibetan tourism industry,both the number of visitors and tourism receipts showed a decrease. In 2009,Tibetan tourism industry maintained a good momentum with steady growth.This paper discusses the dynamic change,from 2005 to 2007,about market competitive state of Tibetan inbound tourism market using the Boston Consulting Group Matrix Method.This research offers references in for the development of Tibetan international tourism market and marketing strategies.