《西藏研究》汉文版

日喀则在西藏、在中国西部是具有代表性的地区,富有很多堪称极品的旅游资源,发展旅游业有着先天的资源优势。文章通过对日喀则地区旅游资源与产品、市场的对应研究出发,探索日喀则地区旅游业发展过程中的产品开发策略,试图为西藏及西部地区的旅游产业寻求一条有效的发展道路。

Shigatse is a typical region in Tibet and even in western China:given the vast territory,abundant natural resources,numerous cultural resources,a gathering of talents and tourism resources as well as,inherent resource advantage in developing tourism.Based on corresponding research among resource,product and market,this paper puts forward strategies on tourism product development to seek an effective way for tourism industry of Tibet and western China.