《西藏研究》汉文版

基于林芝地区当地居民的问卷调查显示,林芝地区大部分藏族、门巴族、珞巴族及汉族居民支持旅游业的发展,支持民族节庆及民族传统体育文化的旅游开发。西藏民族节庆体育旅游开发具有:1.内容丰富、项目选择性强;2.特色鲜明;3.投资小、见效快等方面的优势。西藏民族节庆体育旅游开发应注意:1.保持节庆体育的原生特色;2.打造节庆体育旅游品牌;3.加大对民族节庆体育项目的宣传;4.与其他旅游资源相配套。

Party Central Committee proposed that Tibet be built into an important area with characteristic of Chinese nation,and the important tourist destination in the world. Based on the surveys of the local residents' intention on the tourism development of traditional sports culture,the article discusses how the festival sports culture with Tibetan characteristics are integrated into the development of rural tourism in Tibet. For example,folk custom experience activities like Luoba costumes,sword dance,whistling arrow shot can be carried out in residential areas of Southern Loba,as a major feature of local rural tourism,which will achieve the local economic growth,social stability,the progress of civilization and the realization of becoming rich of the farmers and herdsmen.